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Industry Focus · Accounting Firms

Selling an accounting practice?

We help owners of Australian accounting practices prepare for a sale and run it, often as founders near retirement. Internal succession is getting harder to fund, and outside buyers are active.

01 · Coverage

Sectors we serve.

The buyers, the structure and the price change with every type of practice.

  • CPA practices
  • Bookkeeping and payroll
  • Tax preparation and international tax
  • Audit firms
  • Outsourced CFO services
  • Advisory and consulting practices
  • Specialist e-commerce and medical practices
  • Specialist property and R&D practices
By the numbers · Indicative
12 – 36mo
Earn-out tied to client retention
20 – 50%
Of the price is often deferred
$1 – $20m
Revenue range buyers are most active in
02 · Market dynamics

What's driving M&A right now.

  • Succession. A large group of founders is nearing retirement with few internal options.
  • Consolidation. Mid-tier firms and private equity backed groups are buying practices with $1M to $20M in revenue.
  • Advisory work. Buyers favour cloud-based, advisory-led firms over compliance-heavy ones.
03 · Value drivers

What buyers pay for.

Headline revenue is the easy number to quote. The premium sits in how well that revenue holds once the founder steps back.

  • Recurring fees: compliance, bookkeeping, fixed-fee advisory
  • Long-standing clients, especially five years or more
  • Strong managers and senior staff
  • Specialist work that is hard to copy
Cloud-based, advisory-led firms attract the strongest prices.”
04 · Mechanics

How deals are structured, and what catches owners out.

Practice sales live or die in the handover, so the structure has to keep both sides aligned through it.

  • Earn-outs follow client retention. They typically run 12 to 36 months.
  • Vendor finance is common. 20 to 50% of the price is often deferred.
  • Restraints are heavily negotiated. Restraint of trade clauses are material to value.
One partner being the rainmaker is the most common discount we see.
  • Key-person risk. When one partner brings in the work, buyers worry the clients will leave too.
  • Client concentration. Too much of the fee base sits with the top ten clients.
  • Overstated profit. Gaps between charge-out rates and what is actually billed can flatter the numbers.
Considering a sale or merger?

Start a confidential conversation.

If you're a partner planning your exit, talk to us before you tell the team. The first call is confidential and carries no obligation.

Request a confidential consultation